Hot Wheels have released a brand new track – The Spiral Stack-Up, part of the HW Track Builder just in time for Father’s day.

 

With research findings[1] showing the significant shift in the role of men in parenting, Hot Wheels celebrates the important part dads play in their children’s lives this Father’s Day. The new campaign will remind dads of their childhood, celebrate their connection with their children and champion the value of playing together.

 

As the definition of family changes amongst millennial parents[2], dads are now playing a more important role than ever in the upbringing of their children.

 

The new study reveals:

  • Aspirational role. Dads want to make a positive impact on their children’s lives more than ever before.
  • Value of quality ‘dad’ time. Dads are spending more and more time with their children.
  • Balancing responsibilities. Dads believe the responsibilities are split evenly in the household (but mums still see this differently!)
  • Childhood memories. Dads are more likely than mums to choose toys that remind them of their childhood or that can help build a connection with their child.

 

The campaign dedicated to ‘Dads Who Never Need to Grow Up’ includes a video that delves into children’s perceptions of dads and reveals that modern-day dads do know who to have fun and have the ‘cool’ factor that makes them fun to play with.

“We know that while dads and mums roles are converging, gaps still remain, but is interesting in the research that a high percentage of modern-day dads aspire to increased involvement in the household,” said Michael Shore Ph.D, Vice President and Head of Global Consumer Insights at Mattel. “Unique to other brands, Hot Wheels has the ability to, not only remind dads of their own childhood, but also their connection with their children which is very powerful.”

 Hot Wheels Track Builder System offers the ultimate track experience allowing kids to design, create & customize their very own track challenge creating their own stories and adventures and expand their worlds through Hot Wheels – if boys can dream it, they can build!

 

hotwheels HW workshop track boxed

 

The Spiral stack-up was quite easy to put together. here it is assembled and ready to play with

 

hotwheels track builder

 

hotwheels track bulider 3

 

Aaron really loves his new track and has been playing with it all week non-stop.

 

hotwheels track builder 4

 

The new track has special blue connectors that connect the track together, meaning that you can by more track builders and connect them all together to make one big massive track!

In the photo below we have connected it to another hot wheels track that we have. The Hot Wheels Super Speed Blastway that we also did  review on. As single stand only tracks I prefered the super speed blastway, but Aaron prefers the new one. He can’t wait for me to buy him some more tracks has he wants to connect them altogether and have it going though the whole house!

 

hotwheels track builder 2

 

The only downside is that once connected I found it hard to pull the track apart again, and have a feeling that some of the blue connectors might eventually snap, so I’ll be going out to buy some spares, just in case.

The plus side is that you don’t just have to have the track how it shows you on the front of the box. You can make your own track any way you like!

But overall this is a fantastic toy to play with dad this Father’s day.

You can buy this track from The Entertainer, Argos and Tesco

I also have one set to giveaway to one of my readers. If you would like to win yourself one of these just enter by filling in the gleam widget below.

UK ONLY

Hot Wheels Track Builder

[1]   “State of Dads” US Consumer Insights MRD # NO-ALL-14-73-WW-F July 2014

[2] “Millennial Parents” US Consumer Insights March 2014

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I received the hot wheel track in return for this post. All opinions are mine

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278 comments on “Hot Wheels Track Builder + Giveaway”

  1. I really love the new Fiat 500 (I’d love to have one but it’s just not big enough to carry everything and everyone!).

  2. i’d love any car to be honest. i’m still learning to drive. i love the look of a bmw z3 but wouldn’t be practical

  3. I’ve always loved Audi, so I think I’ll go for the R8. I believe they brought out a new edition of the car not so long ago.. but if not then it’ll be the R8 Spyder.

  4. I’m eyeing up the VW Tiguan at the moment, but in fantasy world I love American classics like the Dodge and the Mustang.

  5. What is your favourite car? . . . . . any type / any make / any colour / any size . . . . . my only criterion is does it work???

  6. I simply adore MINIS, they have character and are like one of the family. Don’t be fooled by the size – boy do they pack a punch plus are gritty and resilient on the road.

  7. I love the Maserati Gran Turismo – someone round the corner has got one – I can only look and wish!!

  8. I drive my dream car, a Skoda Octavia Estate that has taken us and our caravan all over the Uk and France. Love it 🙂

  9. I have driven only once in my life, and I was 13 at the time! lol, I know zilch about motors, all I know is my sons love ’em! If I could have anything though, would have to be a ruddy great tank, they go nice and slow ( like me) and they are pretty much indestructable, which would be handy if I were driving….might be a bit of a sod trying to park it at Tesco’s though! 😉

  10. The big kid in me would like a Camaro like Bumblebee in the first Transformers film (along with the Autobot decal)

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