Introducing the new Lottie doll – Super Lottie
As part of her entry, Lily was asked to define Super Lottie’s abilities. Lily’s response was one designed to inspire girls who play with Lottie dolls, to acknowledge and embrace their potential, and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.
The competition was a result of a campaign launched to demonstrate that girls can be superheroes too. A poll conducted among parents, demonstrated a severe lack of female representation in the world of super-powers, where of the top female superhero characters popularised by comic creators and film-makers, not one could be identified by 100% of respondents. In stark contrast, four male superhero characters could be identified by 100% of respondents; Superman, Spiderman, Batman and Hulk.
Lottie dolls became the first fashion dolls to display childlike characteristics; a healthy childlike body shape, childlike clothing (no make-up, high heels, tattoos, etc) and wholesome activities. In 2014, Arklu took things a step further by introducing a range of dolls exploring gender empowering, adventurous themes
I received the lottie outfit to review. All opinion are mine and 100% honest
This post may contain affiliate links
See my full disclosure