London Fashion Week SS15

This September comes a double dose of fashion treats. Not only is the London Fashion Week drawing close, but this year there is also the London Fashion Weekend to get excited about. The week for industry professionals, the weekend for the consumers, and a chance to get up and close to the runways that most of us won’t often get near.
The weekend events follow the main week which runs from 12-16 September, and has a whole host of names including Burberry Prorsum, J.W. Anderson, Paul Smith, Tom Ford and Vivienne Westwood Red Label to name but a few. London Fashion Week is one of the ‘big four’ international fashion events and is hosted at Somerset House. This is the big week of the year to have in your diary, whether you are a professional, a fashion follower or a wholesale clothing retailer. Whatever your interest, London Fashion Week is a big deal, generating orders of around £100m. A chance to get a handle on SS15 fashions to make sure you are ahead of the game by the time the sun pops out next year.
The weekend event is going to an interesting one, with particular emphasis on style that bridges the gap between the high-end and the high street, a chance to see both high profile and emerging designers. This kind of accessible approach to fashion means that when the summer prom dresses come wafting down the runway, the casual buyer, looking for the latest styles as well as fashion retailers looking for their stock of Spring/Summer wholesale dresses can be on the same page as the industry experts.
How it all goes down:
London Fashion Week runs over several days and the schedule that has been recently released is jammed full of big names and big style. The weekend event has a combination of shows. ‘Trend Catwalk shows’ which showcase a variety of designers all on a hot new trend.
‘Precious Metals’
‘Flower Power’
‘Lace Embrace’, and
‘Good Sport.’
Then the ‘Designer Catwalk Shows’, all new collections from a variety of designers such as Amanda Wakeley and Nicholas Oakwell.
Anything else:
As well as designer shows and the catwalks, there are pop-up shops with everything from industry level wholesale bags and accessories to wholesale women’s shoes. And tote bags with all the goodies, don’t forget the tote bags! One of the main wholesalers in London – QClothing.com recently told us that: “…the London fashion week really help us decide which bags, shoes and dresses we’ll have available for small retailers.”
New News:
23/7 Caroline Rush, the CEO of BFC has just revealed an initiative to work closely with up and coming contemporary British labels to provide them with mentoring and support in partnership with eBay. After receiving help to grow their business the designers will each create a limited addition piece to be sold in eBay’s new BFC Contemporary shop. Well, now that’s not going to help with anyone’s ebay addiction is it?
Can’t wait? Check out what London Fashion Week has revealed as the Pre-Spring and Summer looks for next year. They are going to be a good indication of what’s coming up on trend and th
e kind of things we’ll get to feast our eyes on in a few weeks.
(Images: all sourced from http://www.britishfashioncouncil.com/gallery_album.aspx?albumid=252, and arranged into collaged images. These can all fall under the tag line of: Pre-SS15 women’s collections, London Fashion Week.)
This post was written for Serenity You

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