is an online store, devoted to promoting original, talented, emerging designers in all fields from fashion to home decor.

Originally, was born with the aim to bring the outstanding talent and design that reigns in the busy streets of Camden Town in London. It is an eclectic area, full of inspiration, style and character. It’s market has existed for centuries now, and it is without a doubt a landmark for all londoners, and a must see for all visitors. Talented manufacturers and creators bring their designs to the streets and shops of Camden, contributing to its uniqueness. From vintage and bohemian to gothic and punk, Camden Town is a land of freedom to express your style and personality.
That is the inspiration behind our brand; we love that cheekyness, daringness and, overall, that quality and character that impregnates the streets of Camden Town. We wanted to give a platform to all those fantastic talents that struggle nowadays due to the pressure of mass-produced fashion and design. Our original passion for Camden Town designs, has grown into a passion for designers all over the world, and we are now home for talented designers from around the globe.

True inspiration and know-how catches more hearts than mainstream passion-less vogue catches eyes. Welcome to
This post was written on behalf of CamdenTown for Serenity You

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